MDW 2025
TWO-FOLD SILENCE
Milan Design Week 2025
April 6-12, 2025 | 10AM - 7PM
Piscina Cozzi
Viale Tunisia 35, Milan (entrance on the right side of the building)
'Two-Fold Silence' is the first 6:AM's solo show at Milan Design Week 2025. The exhibition, which will be held in the historic former public baths of Piscina Cozzi in Milan, offer visitors a unique immersion into the brand's creative universe.
Piscina Cozzi, built between 1934 and 1935, is an emblematic example of modernist architecture. With its imposing vaulted ceiling Cozzi represents a synthesis of structural rigor and attention to detail. The basement, originally intended for hydrotherapy but never completed, was chosen as the location for its timeless atmosphere, capable of telling stories and memory. The exhibition layout, designed by 6:AM, creates a path where rationality and instinct, form and intuition, light and shadow intertwine, making the location an active element of the narrative.
The exhibition setup stems from the exploration of the dualism between light and shadow, between the conscious and the unconscious, between rational thought and creative instinct.An insight into past collections, mock-ups, sculptures, and new proposals such as the ▢ [quadrato] lamp collection and the new 3mm artwork elements.
The experience of the space is constructed as a journey through two opposite but complementary worlds, a dreamlike path that disorients and engages the visitor.
Sound design by Invernomuto.
Uniforms supplied by Older Studio.
Exhibition Program:
Milan Design Week 2025
April 6-12, 2025
Piscina Cozzi
Viale Tunisia 35, Milan (entrance on the right side of the building)